Social News
Now more than ever, publishers are looking to transform news consumption into an experience that drives reader loyalty, increased circulation and ad revenue. The ability to engage your audience and crowd-source news are key to retaining readership and monetizing rapidly emerging content on a budget. Social News is about turning your content into conversation, turning conversation into content and turning your readers into contributors. The future of news is real-time.
Leading publishers define Social News as a combination of the following:
- Turn every article or new piece of content into an opportunity for your audience to share comments in real-time, building a sense of community around the news on your site.
- Provide real-time coverage of major events by enabling your journalists to blog live to your site while on location.
- Use real-time polling to take the pulse of your readers on controversial subjects.
- Crowdsource photos and reactions to news from Twitter, Facebook and other social tools.
- Aggregate the social actions of journalists, politicians, and celebrities from Facebook, Twitter, Foursquare, YouTube, Google+ and other social networks into a real-time, interactive Lifestream on your site.
- Encourage journalists to tweet about their stories in progress to collect audience input before the story gets written. Deliver on the vision of the real-time newsroom.
- Enable readers to quickly log-in and participate in real-time discussions using their log-in credentials from any one of over 20 popular social networks.
- Get deep social insights into your logged in users, number of shares, number of click-backs and more.
Echo enables companies to offer this Social News experience through the following applications:
Social Log-in & Sharing developed by Janrain
Enable readers to quickly login and participate in Social News discussions using their log-in credentials from any one of over 20 popular social networks. Each action is an opportunity for them to share with their friends on Facebook, Twitter and other social networks using each new article as a launch pad for viral distribution.
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Real-time Comments developed by RealTidbits
News sites are constantly publishing the latest news and opinion articles for their readers. Each new article or piece of content is an opportunity for your audience to share comments in real-time and each comment is an opportunity to drive more page views, video views and social sharing.
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Real-time Forums developed by RealTidbits
You produce content that gets people talking. Provide your readers with real-time forums that enable them to chat with each other on your site, driving low cost page views, ad impressions and buzz.
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Lifestreams developed by Arktan
developed by Arktan Each of your sections, tags, authors and editors are producing fascinating content (and conversations) on Twitter, Facebook, G+, Tumblr, YouTube and more. Aggregate this social activity into a Facebook Wall-like stream featuring every section, tag author and editor page, putting this content to work for your site. Go further by encouraging your editorial team to tweet about the stories they’re writing and have your readers influence the piece in real-time right on your site.
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Real-time Social Chatter developed by Arktan
Allow your readers to chat in real-time with each other about the subjects that matter most to them. To drive higher engagement, arrange for popular journalists and VIP guests to hang out in the chat stream and participate using a managed 'green room' experience.
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Live Blogging developed by Arktan
Sometimes all you have for breaking news is the headline. What comes next is anyone's guess. With live-blogging, writers can quickly embed a live-blogging stream into their articles and continue to live update the story as news breaks. Each live update can be liked and commented on by the audience driving deeper engagement, time spent and page views.
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Real-time Polling developed by JetJaw
Get the pulse of the audience via SMS, Mobile Web or on your main site and display the results in real-time. Make the results part of your story by allowing users to poll each other. What will happen next? Do you agree with the poll results? Which candidate should win?
Learn MoreEcho is Your Partner for the Real-time Web
Echo provides a real-time web platform that empowers brands to quickly build and implement powerful Social News experiences. Our partner ecosystem of companies ranging from market leaders to start-ups are developing real-time applications at the speed that only an application marketplace can provide. With Echo, brands get access to the largest, most innovative selection of real-time Social News applications available, along with the security of a proven platform that's currently serving over 1 billion streams per month.
To learn more, call 888-GO-REALTIME or complete our web form.
