Social Commerce
Shoppers are social by nature and those who are trend conscious care what other people think. It is important for them to understand the context around a particular item, whether that be customer reviews or item popularity. Social Commerce is about making your products 'social objects' by allowing your users to rate, review, like, comment on and share your catalogue in a way that drives page views and - most importantly - sales.
Leading retailers define Social Commerce as a combination of the following:
- Offer real-time commenting on each product page to inform shoppers about product likes and dislikes.
- Facilitate a real-time Q&A about a highly-anticipated product launch by crowd-sourcing questions. Connect buyers with product designers via live chat and moderate the discussion using a special "green room".
- Aggregate discussions about a particular product from Facebook, Twitter, Foursquare, YouTube, Google+ and other social networks into a single, interactive Lifestream on your site.
- Ask buyers to post photos of a product along with their reviews and create a user-generated media gallery.
- Enable shoppers to quickly log-in and participate in discussions about a product or sale using their log-in credentials from any one of over 20 popular social networks.
- Get deep social insights into your logged in users, number of shares, number of click-backs and more.
Echo enables companies to offer this Social Commerce experience through the following applications:
Real-time Comments developed by RealTidbits
Comments drive a level of authentic product insight that allows users to gauge which products meet their needs. Each product is an opportunity for your audience to comment and each comment is an opportunity to drive more page views, video views and social sharing.
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Real-time Forums developed by RealTidbits
Avid shoppers love to get together and share their favorite shopping sites and sale or coupon tips. Enable them converse with each other in real-time and drive engagement around specific topics, targeted ad impressions and ultimately sales.
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Lifestreams developed by Arktan
Did a price change? Did a new version get released? Did it get listed on someone's wish list? Did the brand tweet? All this and more can make up a product's life stream. Object Life Streams also allow users to make low-friction contributions such as 'great price' or 'want this'.
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Real-time Social Chatter developed by Arktan
People are already talking about your products on the web. Aggregate the distributed conversation into a live stream on your site, giving buyers the first, best place to track and participate in the conversation. Drive significantly higher engagement by arranging for the product designer or celebrity endorser to hang out in the chat stream and participate using a managed 'green room' experience.
Learn MoreEcho is Your Partner for the Real-time Web
Echo provides a real-time web platform that empowers brands to quickly build and implement powerful Social Commerce experiences. Our partner ecosystem of companies ranging from market leaders to start-ups are developing real-time applications at the speed that only an application marketplace can provide. With Echo, brands get access to the largest, most innovative selection of real-time Social Commerce applications available, along with the security of a proven platform that's currently serving over 1 billion streams per month.
To learn more, call 888-GO-REALTIME or complete our web form.
