Yesterday, Echo CEO Khris Loux participated on a panel at Deloitte Industry Week about the Postdigital enterprise. The event was held at Deloitte University, a leadership center in West Lake, TX, and drew an audience of senior partners from around the country for a three day learning and development session.
Here is a picture of the panel in action:
Khris Loux at Deloitte Industry Week
Moderator:
Chris Heur – Social Business Specialist, Deloitte and Postdigital Architect
Panelists:
Khris Loux – CEO, Echo
Peter Wilson – Director of Engineering, Facebook
James Veall – SVP, Global Business Operations, Viacom
What is the Postdigital Enterprise? Chris Heur, social business specialist for Deloitte and founder of the Social Media Club, first conceived the concept. The term addresses the historic shift that’s underway as we move from the disruptive era of social media into real-time engagement, big data and beyond.
Real-time is a critical link in this this evolution, signaling a shift towards transparency and openness. This shift has significant implications for how businesses should engage with their customers.
In Loux’s opinion, corporations can no longer view themselves as a dot com and need to start viewing themselves as a platform. He recommends that enterprises build a self-service API for their content and inspire people to start building interesting applications around it.
This will require a different enterprise structure that addresses legal control over content and how to monetize it, but the ability of an enterprise to capitalize on this shift will have far-reaching implications on it’s ability to succeed in the Postdigital world.
To learn more about Khris Loux’s theories on digital evolution, read this post about The Synaptic Web.
