In March 2012, WWE launched a new site that is one of the most advanced implementations of Echo’s real-time web platform to date. Echo enables WWE’s cross platform social interaction through a variety of real-time applications that are built on top of our open platform, including social chatter, real-time comments, lifestreams and data visualization and trending.
"We’ve partnered with Echo to deliver real-time interactivity not just during our live TV broadcasts, but 24 hours a day, 7 days a week. For our fans, the experience doesn’t end when the show goes off the air and we’re excited for our fans to have a conversation with us – and each other, about everything WWE."
- Jason Hoch,
SVP of Digital, WWE

WWE Doubles Page Views, Trends Worldwide on a Weekly Basis

Underneath it all, Echo’s real-time database pulls in real-time posts from Twitter, Facebook, Google+ or any other social network and serves them up in a configurable, interactive stream. This enables WWE to capture all of the social activity that’s taking place about a show, a specific superstar or an event, and make it a central part of their content and engagement strategy. With Echo, WWE becomes the home for these conversations, regardless of how and where the fans choose to interact with the brand.

Business Results

  • WWE has garnered 3.7 Billion Twitter impressions since March 28.
  • Within hours of launching the new site, #newwwecom was trending worldwide on Twitter.
  • WWE permanently increased the number of page views on WWE.com by 2X after launching the new, Echo-enabled site.
  • WWE has grown its fan base to 92.3 million fans/followers on Facebook and Twitter, as of May 1, 2012 and trends worldwide on a weekly basis.

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