SVP of Digital, WWE
WWE Doubles Page Views, Trends Worldwide on a Weekly Basis
Underneath it all, Echo’s real-time database pulls in real-time posts from Twitter, Facebook, Google+ or any other social network and serves them up in a configurable, interactive stream. This enables WWE to capture all of the social activity that’s taking place about a show, a specific superstar or an event, and make it a central part of their content and engagement strategy. With Echo, WWE becomes the home for these conversations, regardless of how and where the fans choose to interact with the brand.
- WWE has garnered 3.7 Billion Twitter impressions since March 28.
- Within hours of launching the new site, #newwwecom was trending worldwide on Twitter.
- WWE permanently increased the number of page views on WWE.com by 2X after launching the new, Echo-enabled site.
- WWE has grown its fan base to 92.3 million fans/followers on Facebook and Twitter, as of May 1, 2012 and trends worldwide on a weekly basis.