Real-time data is often presented in reverse chronological streams. But that’s so last week. Check out this amazing interactive music video for Ellie Goulding’s LIGHTS.

Look out for the part of the experience that shows tweet avatars on the landscape. These are the avatars associated with any tweets that include a link to the page. This aspect of the video is powered by Echo in realtime.

 From the official Press Release:

“The real-time Tweets are powered by Echo’s powerful StreamServer platform. The platform allowed the design team to quickly collect, store and serve the live data at the massive scale that’s expected with very little engineering effort.